Our Story


When I became pregnant, I spent all my free time looking for tips to get the most sleep and the least amount of stress. I asked my friends who became moms before me and read tons of reviews online. When Samson was born, I did not stop there and 7 years later, I am still doing the research. 

I realized that pregnant women and active moms don't always have the luxury to look for tips and products. I created Beautyful so you don't have to spend the time looking for everything you need. Whether you are pregnant or a mom, I curate the best products for you. 

We are often so worried about everyone else, that we forget to take care of ourselves. Together, let's change that!

Sandra, CEO